Email marketing is an effective marketing tool that is why it has been persistently listed as the top lead source by all marketers. In fact, it is a method that delivers highest ROI when compared to other promotional channels. Also, it allows you to reach your customers whenever possible. Your target audience, may not go to every networking event, may not watch TV or listen to radio, but they emphatically do check their emails every day, in fact many times in a day. When you think about the actions your customers are taking on a regular basis, it is difficult to avoid email marketing as a successful method to reach them.
Here are five essential email marketing tips to make sure that you get the results you want from your campaign.
1. Begin with your current customers’ list
If you are not having an email list, then start with your current customers’ list. Just begin by collecting a list of everybody that you have come into direct contact or done business with them, and send them an invitation for opting-in to your list. Email marketing provides a great chance for you to make a powerful relationship with your current customer base, to upsell extra products or services and to improve referrals by staying top of their mind. Staying persistent in front of your customers with rich content that comes across to their challenges and requirements is the best way for your customers to get to know, and trust you which will turn leads into customers. It is also a great method for customers to consider you first when they need extra product or service or a referral.
2. Personalize the email from name
An email “from name” is one of the largest factor that influences your open rate. Recent research has shown that emails that are delivered from an individual rather than a company name have a tendency to get a higher open rate. Using a person’s name in your email sender title will personalize the communication with your recipient. In addition, you should excavate the no-reply email id. It just tells recipient that you are not at all interested in getting emails from them.
3. Bring perfection in your email subject lines
Your subject line is essential for your email marketing success. It is the one of the fundamentals to bring recipients to open your email after finding out who the email is from. Thus, your email subject line should involve a benefit wanted by the recipient, but a sense of importance that propels them to open your email.
4. Make your emails engaging
How something appears has the power to form our belief on its worth. We make sure that we dress in a professional way for a business meeting and spend on having an office that creates a great impression. You should place the same weight on the significance of having a great impression with your email. It has the similar impact as not presenting yourself in a professional manner. Make your email appealing and conformable with your visible branding, use maximum white space, add eye catchy images to help get your message across in a visible way. Your email should appear like it is simple to read because it is presented in an attractive way.
5. Always add a call to action
To see the highest ROI on your email marketing efforts, your focus with your emails should be to get your recipients to take a particular action. Whether it is to ask for a consultation, buy a product or availing your services. This becomes quite easier if your emails have shown that you understand the challenges your recipients come across and you have successfully helped them. If you go on to hit all these points in your emails, it will be that much simpler to get your subscribers to take a particular action, you just have to request it. So, make your call to action apparent and concise. Additionally, you should include multiple links using various call to actions all through your email copy.