As you get deeper into email marketing you may start knowing about dedicated IPs. To figure out dedicated IPs and make a decision if you need one, you first have to understand about email deliverability and sender reputation.
Email deliverability is based largely on the status of the IP address that delivers it. If you are delivering from an IP address with an uncluttered reputation, your emails are more probable to make it before the eyes of your subscribers. If your email sender score is low, you may risk being filtered out by some reputed email service providers.
What is dedicated IP address?
A dedicated IP address is one that can only be used by you or your organization to send the emails from. This makes it simple for you to check what is delivered, and you are the one who is liable for what status, or reputation your IP address attains. Since, you are following email marketing best practices for sending to a substantiated opt-in list, you should be keeping away from a bad sender score or reputation that could badly affect your email deliverability. That is a positive facet.
On the other hand, a negative aspect of using a dedicated IP address is the high price. Not only is there a primary fee for getting a dedicated IP address, you will also need to give a definite amount per month for its support and maintenance. And, this disbursement directly tells on your return on investment. It may not be reasonable for large companies, but if you are a single marketer sending small amount of emails, it may create a gap in your budget.
1. Some large-volume email senders make a decision that they want their own IP address for sending emails, so they are not sharing an IP with another companies. For large-volume senders with interested subscribers, a dedicated IP gives more control over their email deliverability. As an alternative of having the reputation of their IP ascertained by the actions of many, they become the solitary influence on whether their emails get delivered or not.
2. Dedicated IPs are perfect for organizations that send a large number of emails on a daily basis, for instance, more than 25,000 emails a week. Additionally, as you are the only influence on your sender reputation, you have to be certain that your email list is completely permission-based and involved. If you have more than average hard bounces or random sending volumes, you might do quite better with a shared IP.
Thus, for many small senders, it is not worth getting a dedicated IP. But, if your emails are very important to your business and you send maximum number of emails like list sizes of 100k and more, you may want to think about using a dedicated IP. This will provide you with complete control over the status of the IP address that delivers your emails.