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December 8, 2015 – Boostpro
Advantages Of Using Dedicated IP Address In Email Marketing

Advantages Of Using Dedicated IP Address In Email Marketing

As you get deeper into email marketing you may start knowing about dedicated IPs. To figure out dedicated IPs and make a decision if you need one, you first have to understand about email deliverability and sender reputation.

Email deliverability is based largely on the status of the IP address that delivers it. If you are delivering from an IP address with an uncluttered reputation, your emails are more probable to make it before the eyes of your subscribers. If your email sender score is low, you may risk being filtered out by some reputed email service providers.

What is dedicated IP address?
A dedicated IP address is one that can only be used by you or your organization to send the emails from. This makes it simple for you to check what is delivered, and you are the one who is liable for what status, or reputation your IP address attains. Since, you are following email marketing best practices for sending to a substantiated opt-in list, you should be keeping away from a bad sender score or reputation that could badly affect your email deliverability. That is a positive facet.

On the other hand, a negative aspect of using a dedicated IP address is the high price. Not only is there a primary fee for getting a dedicated IP address, you will also need to give a definite amount per month for its support and maintenance. And, this disbursement directly tells on your return on investment. It may not be reasonable for large companies, but if you are a single marketer sending small amount of emails, it may create a gap in your budget.

Advantages
1. Some large-volume email senders make a decision that they want their own IP address for sending emails, so they are not sharing an IP with another companies. For large-volume senders with interested subscribers, a dedicated IP gives more control over their email deliverability. As an alternative of having the reputation of their IP ascertained by the actions of many, they become the solitary influence on whether their emails get delivered or not.

2. Dedicated IPs are perfect for organizations that send a large number of emails on a daily basis, for instance, more than 25,000 emails a week. Additionally, as you are the only influence on your sender reputation, you have to be certain that your email list is completely permission-based and involved. If you have more than average hard bounces or random sending volumes, you might do quite better with a shared IP.

Thus, for many small senders, it is not worth getting a dedicated IP. But, if your emails are very important to your business and you send maximum number of emails like list sizes of 100k and more, you may want to think about using a dedicated IP. This will provide you with complete control over the status of the IP address that delivers your emails.

Best Practices For Writing An Effective Email Copy

Best Practices For Writing An Effective Email Copy

In email marketing, an appealing email copy is one of the top considerations of whether a campaign achieves success or gets failed. It can be troublesome to create a good email copy, and in those times a good copy can be like a mystifying art. However, the fundamental of writing great copy is not a big secret known only to specialists. The basic of writing effective email copy is uniformity.

Here are 7 quick tips to help you make copy that converts for your future email campaign:

1. Keep your copy simple
Once your subscribers go through your email or click through to your landing page, you have a few seconds to grab their interest. So, do not use tough words. In its place, write as if you were talking to your friend, but at the same time, keep your content coercive and relevant to grab and keep recipients’ interest.

2. Make it considerable
Do not elicit readers with lengthy paragraphs and excessive copy. Separate your email marketing copy with punchy subheadings, numbered and bulleted lists, and small pieces of information will allow subscribers to quickly interpret it and grasp your primary message.

3. Discuss benefits rather than features
Allow your customers to find out “what does it include for them” by talking about the benefits of your products or services, instead of simply discussing the features.

4. Align the email copy with the subject line
How to write compelling email subject lines to successfully drive open rates is another topic. But, once you get subscribers to open your email, make sure to follow through on what you assured in the subject line. If you do not, then you will probably harm the trust between you and your recipients.

5. Know your target audience
The more you can know about the people on your email list through proper market research, the better you can modify emails to fulfill their requirements and resolve their issues. Relevancy of content is the key to your email marketing success.

6. Call to action should be powerful
When you are making a call to action for your marketing emails, landing pages, newsletters, and websites, use words that drive a significant action like “free download,” “buy now” and “sign up.” Additionally, give various spectacular calls to action throughout your email copy, so when your recipients are all set to act, they can.

7. Proofread your copy
Although this may seem apparent, proofreading your copy is generally ignored. Also, typos and incorrectness in your email marketing copy can harm your reliability with subscribers.

Therefore, go ahead and implement the above tips in your next campaign and see how it changes your email marketing performance.

Email Marketing Tips To Make More Sales

Email Marketing Tips To Make More Sales

Email marketing is an effective marketing tool that is why it has been persistently listed as the top lead source by all marketers. In fact, it is a method that delivers highest ROI when compared to other promotional channels. Also, it allows you to reach your customers whenever possible. Your target audience, may not go to every networking event, may not watch TV or listen to radio, but they emphatically do check their emails every day, in fact many times in a day. When you think about the actions your customers are taking on a regular basis, it is difficult to avoid email marketing as a successful method to reach them.

Here are five essential email marketing tips to make sure that you get the results you want from your campaign.

1. Begin with your current customers’ list
If you are not having an email list, then start with your current customers’ list. Just begin by collecting a list of everybody that you have come into direct contact or done business with them, and send them an invitation for opting-in to your list. Email marketing provides a great chance for you to make a powerful relationship with your current customer base, to upsell extra products or services and to improve referrals by staying top of their mind. Staying persistent in front of your customers with rich content that comes across to their challenges and requirements is the best way for your customers to get to know, and trust you which will turn leads into customers. It is also a great method for customers to consider you first when they need extra product or service or a referral.

2. Personalize the email from name
An email “from name” is one of the largest factor that influences your open rate. Recent research has shown that emails that are delivered from an individual rather than a company name have a tendency to get a higher open rate. Using a person’s name in your email sender title will personalize the communication with your recipient. In addition, you should excavate the no-reply email id. It just tells recipient that you are not at all interested in getting emails from them.

3. Bring perfection in your email subject lines
Your subject line is essential for your email marketing success. It is the one of the fundamentals to bring recipients to open your email after finding out who the email is from. Thus, your email subject line should involve a benefit wanted by the recipient, but a sense of importance that propels them to open your email.

4. Make your emails engaging
How something appears has the power to form our belief on its worth. We make sure that we dress in a professional way for a business meeting and spend on having an office that creates a great impression. You should place the same weight on the significance of having a great impression with your email. It has the similar impact as not presenting yourself in a professional manner. Make your email appealing and conformable with your visible branding, use maximum white space, add eye catchy images to help get your message across in a visible way. Your email should appear like it is simple to read because it is presented in an attractive way.

5. Always add a call to action
To see the highest ROI on your email marketing efforts, your focus with your emails should be to get your recipients to take a particular action. Whether it is to ask for a consultation, buy a product or availing your services. This becomes quite easier if your emails have shown that you understand the challenges your recipients come across and you have successfully helped them. If you go on to hit all these points in your emails, it will be that much simpler to get your subscribers to take a particular action, you just have to request it. So, make your call to action apparent and concise. Additionally, you should include multiple links using various call to actions all through your email copy.

4 Best Email Marketing Strategies For Your Company’s Success

4 Best Email Marketing Strategies For Your Company’s Success

In the last few years, email marketing has evolved much on the basis of wants, requirements and specific actions of the audience. Email can be a wonderful method of communication and even the legal system takes up emails as a valid document nowadays.

Here are 4 best email marketing strategies that will help your company to be more successful with the email marketing.

1. Keep your emails precise and simple
Generally, people do not want to go through long emails, just as they do not want to read prolonged articles. Select your topic and then create the topic as fast and briefly as possible. This will get your point across fast and keep the interest of your prospective clients and will make them more probable to open your forthcoming emails.

2. Don’t flood your recipients’ inbox
There are various organizations that use the best method to get their message crossways is to flood their inbox with email after email. Just avoid doing it. This occupies their inboxes and will support them to treat your emails as spam email so that prospective emails from you do not reach in their inboxes. Or, they will just remove your emails without opening them.

You should email your client base meagerly. If you contact your list less frequently with significant information, then they will look ahead to your emails and open them every time.

3. Provide valuable content
The audience who is getting your emails must have a valid reason to open and go through them. They are required to get something out of your email even if it is detail they need, something they can get a line or a sale or specific offer.

4. Find out your demographics
Knowing the audience is essential for your business growth. If you are just beginning to find out who your clients will be is a significant part of your business marketing plan. Either way you have to recognize and understand who you are promoting to.

Ultimately, consider your complete email marketing strategy, i.e., what you want to express, how you want to state it, are you providing them with anything valuable, are you intending the appropriate market, and what is going to get your audience to go through your emails and take particular action. If you do this, definitely they will read your messages, perceive what you say and bring you maximum sales.

Essential Points To Consider While Selecting Bulk Email Service

Essential Points To Consider While Selecting Bulk Email Service

Marketing through email is a feasible method to generate sales from customers and upsell latest products or services to present customers. When you do not have the sufficient time to handle this type of marketing in-house, then the wise move is to hire a bulk email service provider to handle this part of your marketing effort. Before you choose any one service, it is imperative to look directly at what service will be beneficial for you.

Here are some important points, which every business should consider before hiring any bulk email service provider:

1. One of the initial points you should think about with any kind of bulk email service is their capability of providing you with intended email contacts of people who are highly probable to unfold and go through those messages. All too frequently, services of this kind attract customers with the promise of delivering their promotions to a large amount of email ids, but not succeed to clarify that the email list itself is old and probably contains email ids that are no more authentic, or is not completely made up of recipients who are mostly interested in obtaining email promotions about the products or services you provide.

2. Before you take the help of any bulk email marketing company, you should be very specific about what you want benefit you want  to reap out of this. You should have an aim before you hire any service provider. Definitely, these kinds of services can do a lot for you, but you are required to be definite of the process. These services will need you to be particular about your intended audience. As you can observe, there is no need to target people on a random basis when you opt for bulk mailing services. You are required to deliver your emails to those who are involved in your business.

3. You should not work with a provider that does not give an intended list to expand your own qualified opt-in list. Trustworthy bulk email services are continually renewing their lists, making them fresh and workable, and supervise those lists for their clients. So, always look for the targeted email marketing list.

4. Lastly, ensure you hire a bulk email service that understands how to arrange the body of the email so that it appears attractive to the receivers. Based on the market where you find customers, this may mean creating an email that will seem good even if the receiver selects to obstruct pictures and other things in the email itself. The effective bulk email service providers know how to do this, and will eagerly discuss the issue with you before doing the job. If a service appears somewhat indifferent about how your email will come across that is a signal you should take your business somewhere else.


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